Samantha Jinks graduated from The Ohio State University with a B.S. in retail studies. She has spent the past six years working on the business development side for global retail design and architecture firms as well as design and build firms in London. Samantha brought her expertise to the UK a few years ago and helped American companies expand their presence in the London, Amsterdam, and Dublin markets. She is passionate about innovative design and how brands and retailers are continually adapting to new technology.