A classic American lifestyle brand, Southern Tide’s retail experience was widely recognized through shop-in-shop, digital and via franchisee partnerships. They aspired to retake ownership of their brand environment by developing their first corporately owned store.
Sargenti worked directly with Southern Tide’s development team to create the flagship store, fully expressing the coastal vibe the brand is synonymous with. Sargenti developed the concept, finishes, lighting and fixture design. Southern Tide hopes to open additional corporate stores in the year to come.