As we start a new decade and year, it’s important to make New Year’s resolutions not just for yourself, but for your business as well. It’s a perfect time to set goals and focus on re-aligning your strategies with the correct effort and energy. Here are a few of our favorite 2020 New Year’s business resolutions every company should follow.
Communicate in a More Effective Way:
In the workplace, communication is everything and an integral
element to business success. It’s an important factor in profitability, client
relationships, employee engagement and team effectiveness. The need for
communication skills is crucial considering the amount of time employees interact
with others via phone, email, face-to-face, video chatting and more.
It’s important to invest in communication training programs so that employees
can develop the appropriate skills needed to fulfill their job. The National Commission
on Writing found that American businesses annually spend 3.1 billion dollars on
training employees. Training enables employees to strengthen their skills in writing,
speaking and listening and develops an advantage in growing your business.
Boost Your Marketing Efforts:
Content is King and sets you apart from your competitors. For 2020, you should focus on improving brand reputation by building trust through your marketing efforts. With social media on the rise, it’s important to develop content and collateral that’s engaging, educational and valuable to potential clientele. Great content helps influence conversions about six times higher than other marketing methods. Create a marketing plan that lays out the overall strategies and objectives. From there, develop a marketing campaign with a timeline, budget and action plan. Without great content, all you have is ideas and ideas don’t convert on their own.
Think Ahead:
Looking to the future is extremely important in successfully growing your business. From reviewing and budgeting your finances to having action plans ready for various circumstances, you want to be prepared for upcoming economic events. You should be setting goals each year to ensure you stay competitive within the market and customers have reason to choose you over their rivals. The future is unpredictable, but you can take measures and create a plan by thinking ahead.
Learn to Balance Work/Life:
Maintaining a healthy work-life balance is an important aspect in both career and personal self. It helps reduce stress and prevents burnout in the workplace. There are many risky health issues when employees are overworked. Studies have shown that chronic stress can lead to high blood pressure, diabetes, heart disease, depression, anxiety and other mental disorders. By creating a healthy work environment, employees can be more productive and happier in the office.
